Thursday, July 12, 2007

Lottery "ek rupye" ki

Recently, I managed to see something which I rarely witness...my LUCK on positive side. Amidst this metal-melting humid heat, I bought myself a MOUNTAIN DEW 6oo ml bottle. And what I saw after peeling of the outside sticker was a surprise for me. My LUCK won me a cash reward of Re 1.00* * conditions apply

Can you believe the two divine words "conditions apply" on that Re 1 prize too...unique and an apt example for the word 'absurd'
No issues; just two questions in my mind –
Firstly, marketing strategies like these...will they ever work !!
Secondly and more importantly, who will ENCASH my lottery ??


What a F**k if this is LUCK...nice one liner na :P...lol

11 comments:

Sach1 said...

awesum post...

Purva said...

hahaha...absurd things happen to absurd people!!!

chalo at least the lottery made the lazy blogger blog about something!!!

Sachin Garg said...

funny..

Sachin Garg said...

funny...

Sachin Garg said...

funny...

AG said...

@pb

u knw it takes some guts to live an absurd life rather than a normal life :P

lazy?? really....>60 posts...check your words dude!!

Purva said...

yeah yeah...it sure takes guts to live an absurd life of an engineer! Lazy because there weren't any posts for several dayssss


-dudette
Purva :)

isha said...

hey....i guess we share the luck thingi....no actually mine is worse....i havnt even won a ruppee lottery ever....but i still havnt stopped trying :)

Anonymous said...

i will tell you why promotional campaigns like these work.

because even though you found the idea totally absurd and insulting even, the next time you need a cool drink, you might still end up doing the dew.

marketers get away with bloody murder because consumers don't understand their own power.

suggestion: write a mail to these guys telling them how you feel about this and see what happens. their email id: corporate.communications@intl.pepsi.com

AG said...

@ isha

nice to knw the fighting spirit w.r.t this field...hee hee

@ idle thoughts

i agree with you abt the marketers thing...but sometimes these wonderful people create wonders like tazoos (remember Lays) by which we just end up doing the dew ONLY :P

Supernova said...

lolz! Dats indeed something. so what did u do wid dat Re.1 ka lottery? party?!